Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Inside Lego’s immersive new global store design

Lego merges digital and physical experiences in NYC flagship. Image: Supplied.
Interactive storytelling, virtual worlds, a personalisation studio and 3D superheroes – it’s not your average retail store, but Lego’s new New York City flagship demonstrates what’s possible with experiential retail. On Friday, the toy company will open the doors to a two-storey, 7175-square-foot store on Fifth Avenue, showcasing an innovative retail format, which will inspire the redesign of more than 100 stores worldwide over the next year. The immersive store format, which was two yea

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines