The backlash to Witchery’s reduced size range has been a “bold awakening”

Supplied: Witchery.
On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. The backlash was swift with the public sentiment conveying that Witchery appeared to be betraying its loyal customer base for a new, younger, whiter and thinner clientele. The deep irony that the collection was titled ‘Bold Awakening’ was not lost on anyone. “Naming the new collection ‘Bold Awakening’ while

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now