“Make veg the hero”: Why Woolies aims to reduce the price of healthy food

HealthyLife chief health officer Simone Austin. (Source: Supplied)
Woolworths Group chief executive Brad Banducci has said one of the contributing factors in a year-on-year fall in vegetable consumption was supply chain and price constraints the sector has seen in the past year, and that the business is working to ensure healthier options are more affordable moving forward. “Price has been a major driver of that, and it’s very much on our minds – if we can make one difference in the next year, it’s going to be around the affordability [of vegetables],

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now