How Lilly’s Little Lunchbox is tapping a younger, pre-packaged market

(Source: Supplied)
Australia’s ready-made-meal and meal-kit market is pretty well stocked with players across the sector focusing on different audiences. But, one segment of customers has mostly been ignored. The dietary needs of kids is not something that appears in many meal providers’ offerings, which tend to be focused on time-poor working professionals. While some market themselves as providing an easier option for a family dinner – kids’ lunch boxes are going without. Queensland-born Lilly’s Li

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