The founder of By Charlotte knows exactly who her customer is and what they want

By Charlotte found a gap in the market and filled it with meaning. Supplied: By Charlotte.
Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. The breakthrough moment for By Charlotte has become somewhat legendary throughout the fashion industry with the brand’s lotus necklace serendipitously landing on the cover of Marie Claire around supermodel Rosie Huntington-Whiteley’s neck. Today, Blakeney has left behind the 3 am call times that often come with being a make

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