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Coles ditches collectibles to meet sustainability targets

Despite the popularity of Coles collectibles in recent years, the supermarket giant has made the decision to ditch the sales tactic for good as part of its vision to be Australia’s most sustainable supermarket. Over the last three years, the retailer launched six campaigns including iterations of Coles’ Little Shop and Stikeez, as well as Coles Little Treehouse. The Little Shop campaigns in particular proved extremely popular with consumers, with the first campaign driving a 5 per cent jump

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