Brew-it-yourself: Why De’Longhi, Vittoria are ramping up their DTC offers

(Source: Supplied)
During the height of the pandemic, coffee consumption changed radically. Customers stopped buying from baristas and started brewing their own. Nielsen Consumer Insights reported a 37 per cent increase in supermarket coffee sales – with more premium options seeing sales growth of over 40 per cent. And even though lockdowns have long since lifted, coffee giant De’Longhi says the brew-from-home trend could be here to stay. Toward the tail end of the pandemic lockdowns, De’Longhi launched its

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