Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Stream and shop: Zalora leans into live streaming

Southeast Asian online fashion and lifestyle retailer Zalora is leaning into livestreaming to drive sales through a new in-app platform called Z-Live. Recently launched in conjunction with Zalora’s Big Fashion Sale, the platform allows consumers to shop while viewing content and enables two-way communication between shoppers and the brand. This interactive shopping model is part of a broader strategic plan at Zalora to bring together content, social and commerce to create engaging experiences.