Exploring Seoul’s trendsetting street style and cafe culture 

South Korea is one of the world’s most exciting places to find retail innovation and design and during my recent trip to Seoul, I discovered some great examples of quirky, off-the-wall stores. As a retail designer, it was inspiring to see so many brands think outside the box when it comes to creating unique customer experiences. Here are a few of my favourites from my visit. Ader Error in Seoul. Source: Supplied Ader Error, Hongdae: Streetwear meets art (IYKYK) Well-loved by K-pop stars, this

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now