Why we’re unlikely to see another wave of rapid delivery startups

The collapse of Milkrun underscores the challenge for startups in the competitive grocery market. The rapid home delivery model may have consumer appeal on convenience, but making the business model profitable is a major hurdle. Milkrun, somewhat surprisingly salvaged by Woolworths, is one of a number of startups that have been crushed by high operating costs. Dany Milham, the co-founder and CEO of Milkrun, boasted the startup would be bigger than Coles and Woolworths within 10 years, but it col

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