Why Thailand’s hypermarket chain Big C is betting big on independent retail

Thailand’s Big C Supercenter, the retail unit of Berli Jucker (BJC), has been aggressively expanding its store network, but no part of the company is fattening up faster than its play in the country’s vast mom-and-pop sector: its network of traditional shops that have signed up to collaborate with the giant retailer under a concept called ‘Donjai’ has exploded to over 4,000 in only the second year since it was quietly introduced. There are literally hundreds of thousands of small indepen

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