Tapping into Temu: Why American Gen Zs love the Chinese app

Chinese marketplace Temu (pronounced tee-moo) has quickly become a formidable player in the e-commerce scene, making waves with high-profile ad debut during the Super Bowl, capturing the attention of 113 million American sports fans. The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth aft

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