Sephora eyes omnichannel growth in Thailand with LazMall, loyalty launch

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada.  Orchestrated by Sephora Thailand’s general manager Chayapa Rattanadej, the launch marks a new chapter of accessibility and digital savvy in Sephora’s journey within the region.  With the promise of a wider reach and a more personalised beauty experience for LazMall sho

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