How retail can break free from the event calendar, but not before Mother’s Day

Personalisation makes up over 38 per cent of Lvly’s orders for Mother’s Day. Supplied: Lvly.
Retail has long been reliant on calendar events to generate sales – think Christmas, Valentine’s Day and back to school. And Mother’s Day is the next scheduled celebration in this year’s lineup. It’s not hard to see why retailers are looking to tap into Mother’s Day with industry sales estimated to reach $1 billion amidst a cost-of-living and cost-of-trading crisis, according to the Australian Retailers Association (ARA). Stores are syncing product releases and advertising campai

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