German toy brand Haba just opened its first store in China. Here’s why

Haba, a brand of the Haba Family Group in Germany, recently opened an exclusive toy store at the new Mixcate Center in the Luohu district in Shenzhen, China. Apart from the United States, the foray into the Chinese market is the first time the brand has gone overseas. Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environmen

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