oexist, with corporate outfits casualised for a new generation. Recommendations for retailers • Waistcoats will remain a risk-free investment in womenswear offerings, with Edited tracking a 54 percent year-on-year increase in majority SKU sellouts for Fall/Winter 2024. Retailers can design waistcoats as a matching separate purchase to blazers and trousers to increase order quantities. • Following the popularity of jorts and capri pants, the awkward-length trend will trickle into workwear, after the appearance of tailored Bermudas in Boss and Emilia Wickstead’s Spring 2025 collections. Opt for lightweight linens in the summer and switch to wool blends for fall, exploring pleats and darts to mimic suit trousers. • Reflecting comfort’s continued influence, retailers have increased wide-leg trousers by 61 percent, while suit pants have fallen by 52 percent, year-on-year. As athleisure themes re-emerge, consider updating relaxed styles with side stripes and drawstring waistbands. • Classic checks like houndstooth, glen plaid, and flannel have been a standout theme in men’s workwear. For next year’s e-commerce promotions, modernise with casual styling by merchandising checked blazers with jeans, T-shirts, and caps to tie in with ongoing Americana prep stories. 2. The return of athleisure The momentum of sport, fueled by the Paris Olympics, will continue into next year. Greater importance is being placed on exercise for mental health and social connections, further underscored by mandated office hours, which will propel demand for athleisure in product offerings. Recommendations for retailers • With running clubs exploding worldwide, particularly among Gen Z, brands should tap social media to organise related events catering to a younger demographic ahead of marathons in key cities. • Athleisure emerged as a breakout trend on the Spring 2025 runways, with major brands including Miu Miu and Dior putting the 2010s aesthetic back on the map. Build assortments around the hero pieces, polo shirts, and windbreakers. • Women’s sport has experienced tremendous growth and more womenswear customers are buying soccer jerseys, with Edited noting sellouts are up 94 percent, year-on-year. Phase sports-adjacent products and promotions into key events next year, including the Women’s UEFA Euros, the WNBA season, and the Women’s Rugby World Cup. • Men’s loungewear sellouts are outpacing arrivals, particularly across hoodies, with the category up 16 percent, year-on-year, in newness and up 46 percent, year-on-year, in sellouts. Next year, elevate smart silhouettes such as bomber jackets and blazers in gray jersey fabrics, to seamlessly bridge the gap between loungewear and smart casual. 3. The merch economy This brought a shift away from micro trends to cultural moments as we entered a Brat Summer. Real-life experiences will be critical next year, with customers seeking community within live music to connect with their peers. Recommendations for retailers • Localise assortments and advertising to coincide with key acts or events by leveraging the successful ‘tourdrobe’ format, promoting licensed band merch or looks inspired by touring artists, including Oasis, Kendrick Lamar, Sabrina Carpenter, and Billie Eilish. • To increase product selling windows, invest in items that have longevity outside of events. For instance, waterproof parkas and technical bucket hats nod to consumers shopping for outfits to wear at the Oasis reunion shows, though they can also be promoted in layering or wet weather communications to transition into fall. • With influencer culture being challenged and customers craving authentic, real-life experiences, ensure brand activations at festivals are inclusive to general ticket holders and prioritise the customers’ needs, as executed by Neutrogena’s sunscreen pop-up at Coachella. 4. Bohemian lifestyles Economic and political uncertainty, as well as digital saturation, have driven a desire for an authentic, grounded way of living and dressing. Meanwhile, fashion has been evolving to be more nature-centric, as seen with trending subcultures, such as Cottagecore, Coastal Grandma, and Boho. Recommendations for retailers • The Boho maxi skirt has emerged as a core summer staple, with investment up 97 percent, year-on-year. The next iteration of Boho is more pared-back and polished; therefore, merchandise this key item alongside white blouses and statement gold jewelry, as well as premium leather footwear and accessories, to increase the aesthetic’s longevity. • Natural fabrics are an integral part of this trend. To counter the industry’s continued reliance on polyester, spotlight summer assortments around linen, cotton poplin, and cheesecloth, transitioning into suede for the fall. • Demand for this aesthetic will heat up during the festival period so ensure commercial items such as bronzing drops, sunburnt blush, linen sets, white maxi dresses, headscarves, wide-leg jeans, ruffle tops, smock dresses, and freckle pens are included in promotional edits. 5. Childlike nostalgia The challenging macroeconomic backdrop has prompted consumers to revisit their youth through their wardrobes, notably with Barbiemania and the increased interest in femininity across fashion collections. Recommendations for retailers • From Girlhood to Dollcore, romance, youth, and hyper-femininity continue to inform fashion. Edited found that despite the influx of bows and ribbons across products, sellout rates were up 66 percent, year-on-year with discounts declining, indicating customers were still buying into these details with fewer incentives. • Collectables such as Sonny Angel and Jellycat plushies have emerged as status symbols among younger consumers, providing an opportunity for apparel and accessories through collaborations with phone charms and bag charms, the latter of which has been an emerging entry-level category, increasing 40 percent, year-on-year, in the mass market. • This playful sentiment was echoed across the Spring 2025 runways, as childhood motifs inspired collections at Coperni, Bottega Veneta, and Coach, emerging as a fresh update for graphics. Additionally, retailers can explore licensing opportunities for film, TV, and gaming releases across adult wear and children’s wear, with major releases including “Snow White”, “Minecraft: The Movie”, “Wicked: Part Two” and “The Roblox Movie”. • With the resurgence of athleisure, ballerina themes are expected to remain strong, though with an effortless, off-duty feel, where leggings, lightweight knitwear, and bodysuits are spotlighted. Ballet flats are showing no sign of slowing down in footwear assortments, with Fall/Winter 2024 arrivals up 142 percent, year-on-year. For Spring/Summer 2025, Edited predicts Simone Rocha’s mesh ballet kitten heel will be the style’s next evolution and the new ‘It’ summer shoe.