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“Innovation becomes even more important”: How Bloomthis creates joy

Founded in 2015, Bloomthis is an online florist in Malaysia specialising in handcrafted designer flowers, artisanal gifts and gourmet food on-demand. Husband and wife team Giden Lim and Penny Choo have focused on creating a joyful, easy-to-use gifting experience, with their proprietary technology and same day delivery service. “At that time, we noticed that the flower gifting and receiving experience wasn’t great. There was very little innovation, so we wanted to inject some excitement into