How businesses are leveraging GenAI to curate bespoke customer experiences

In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example. It offers a unique value proposition to users and retail partners through the hyper-personalised styling service it provides, 24/7. Another example is the AI-powered virtual try-on tool that Google launched earlier

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