Supporting your customers in times of change
In this report:
- In light of cost of living increases, 61% of consumers are actively seeking out more sales and discounts
- More consumers are rediscovering shopping local for convenience and better customer service
- 67% of customers create their own omnichannel customer journey by using their smartphones while shopping in store
Shopper insights to inform supporting your customers in times of change.
A turbulent decade has seen remarkable changes in shopper expectations and behaviours. Now, the challenge retailers face is to adapt and deliver in the face of these changes. Tomorrow’s successful retailers will be those who adapt to the immediate and longer-term changes that are challenging traditional approaches to retailing.
This report offers an extensive review of the latest shopper data, trends and take-outs that retailers can utilise for a competitive advantage.
Download the report to uncover the changing consumer behaviour that drives their shopping journey.
