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Welcome to the ‘new normal’ for fashion buyers

Along with everything else that has changed in 2020, so has the role of a fashion buyer. When I first started out in the fashion industry as a buyer many years ago, the role was vastly different. Back then, a range showing with a national brand was a huge production. It was glamorous and it was all about who could put on the biggest and best shows! The who’s who of the business would be invited along and the buyer was treated like a king or most cases, queen. They were worshiped by the brands