How Toys ‘R’ Us aims to bring joy and wonder back to the brand

Penny Cox recently took over as CEO of Toys ‘R’ Us in Australia and New Zealand. Here, she discusses her philosophy for finding and managing good people, the global company’s sprawling plans for expansion, the importance of an exciting customer experience in toy stores, and more. Inside Retail: Why did you decide to join Toys ‘R’ Us ANZ as CEO? Can you share your vision for the company’s future, and what’s likely to change/stay the same under your tenure? Penny Cox: I’m lucky. I

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