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Why luxury retailers must go above and beyond on service

jewellery luxury retail
Service is an important part of the luxury retail offer. Image: Bigstock.
“When you serve the customer better, they always return on your investment.” – Kara Parlin Call me fussy. Call me demanding. Call me a luxury shopper. All three are true. Maybe discriminating is a better word than fussy, but you get the point. As a research consultant to luxury and lifestyle companies I too am in the service industry. I need to serve my clients. And I like to think, without sounding arrogant, that I hope I achieve this in a professional and responsive manner. I also ho