Why JB Hi-Fi’s ‘homemade’ branding is a genius move

If I had to sum JB Hi-Fi up in five points, I would say the following: $9.23 billion in sales 200 stores Australia’s seventh-strongest brand 7,000 team members Handwritten signs There’s seemingly an odd one out on that list. But it has helped JB Hi-Fi build a distinctive, highly successful and well-loved brand. Yep, it’s handwritten signs. At face value, handwritten signs feel like cost-cutting. A practice you’d expect to see at a market or bargain pop-up store to keep overheads low. For

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