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Why car retailers are moving showrooms into shopping centres

CarExpert’s Experience Centre sits next to David Jones at Warringah Mall in Sydney. Image: Supplied.
At a time when traditional bricks-and-mortar retailers are making the dash online, Australian automotive website is heading in the other direction, to physical retail, with a bold plan to reboot the car buying experience – in a shopping centre. CarExpert has just set up shop at Westfield Warringah Mall on the Northern Beaches of Sydney with a revolutionary showroom and test drive hub covering 960sqm of retail floor space. By merging its digital auto content business with a