Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Why car retailers are moving showrooms into shopping centres

CarExpert’s Experience Centre sits next to David Jones at Warringah Mall in Sydney. Image: Supplied.
At a time when traditional bricks-and-mortar retailers are making the dash online, Australian automotive website CarExpert.com.au is heading in the other direction, to physical retail, with a bold plan to reboot the car buying experience – in a shopping centre. CarExpert has just set up shop at Westfield Warringah Mall on the Northern Beaches of Sydney with a revolutionary showroom and test drive hub covering 960sqm of retail floor space. By merging its digital auto content business with a