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What fashion can do for Ferrari

With social media driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise.  Luxury car brand Ferrari has long offered a limited range of merchandise from keyrings to sweaters, but its latest foray into fashion is a new chapter in the brand’s evolution.  Last month, Ferrari presented its first fashion collection at a runway show in the brand’s hometown of Maranello