“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We are gearing up for retail and e-commerce trends in 2023, where the Malaysian retail industry is forecasted to grow at 3.5 per cent year-on-year,” he t

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