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VIDEO: How My Muscle Chef pivoted from gym bros to everyday Australians

My Muscle Chef’s chief customer officer Nick Love. (Source: Supplied.)
Earlier this year, ready-made-meal business My Muscle Chef launched a personalised fitness program in partnership with Fitness First and Good Life Health Clubs in order to give its customers the push they may need to lose weight. The My Muscle Chef Weight Loss Program gives customers access to the business’ ready-made-meals, as well as a gym membership, app-based workout guidance, expert advice and access to the business’ fitness community. Here, we talked to My Muscle Chef’s c