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Up your grape game: Inside Dan Murphy’s focus on the wine lover

Alcohol retailer Dan Murphy’s is looking to improve its wine offering with the launch of a new subscription service called Dan Picked. Launched last month, the curated service delivers a half dozen wines from various styles, such as ‘Big Bold Reds’, or ‘Offbeat Mixtape’, every two months, and offers customers a convenient way to find new styles and trends in the wine space. “What we have seen in the last two years is that Australian consumers expect more convenience than ever – the