The secret to fighting racial profiling in stores

In 2021, an IGA store in Australia was publicly called out for racial profiling. The store, in Melbourne’s west, had posted a sign on the cash register mentioning the need for “extra assistance” if an African customer were to walk into the store. A photo of the racist sign went viral on social media and was picked up by news outlets like SBS.  For Black, Brown and Indigenous People of Colour, this was not new news, but something that has been a perpetual issue and conversation in their co

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