Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Established in 1993, Rive Gauche Patisserie, a Singapore patisserie brand known for its artisanal Parisian cakes and pastries, has recently undergone a major rebranding, and is rethinking its physical and digital offer.  It is now part of the food and beverage portfolio under Muginoho Global, franchisor of Beard Papa. This was following a business transfer from Kimly Group, one of the largest traditional coffee shop operators in Singapore. The brand’s first rebranded store opened its doors o

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