Ocean Eyes bolsters niche fragrance brand Who is Elijah’s global campaign

Founder and creative director of Who is Elijah, Raquel Bouris speaks to how the vegan, fragrance brand plans to further disrupt the niche luxury fragrance market after a successful Black Friday campaign and launch of its new scent Ocean Eyes. And what her day looks like when she isn’t campaigning to have the brand stocked in some of the world’s biggest retailers. Inside Retail: What is behind the name Who is Elijah? Raquel Bouris: It is a silly story. Originally I had a business partner, my

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