Not just Gen Z: Here’s what the data says about BNPL users

There is no time to waste in setting up to collect data in an efficient, ethical way. Source: Pexels
Buy now, pay later (BNPL) services have changed the retail landscape, with many customers and retailers alike using these services from companies such as Afterpay, Zip and Klarna. In the 2021-2022 financial year, data from the Reserve Bank of Australia suggests that there were 7 million active BNPL accounts in Australia worth $16 billion – about 37 per cent more than the previous financial year. Almost half of Aussies have used a BNPL service Monash University’s Australian Consumer and R

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