Why retailers rely on Easter puns

(Source: Bigstock)
Easter puns. They’re everywhere. In stores, on social, even emblazoned across craft beer cans. They’re not original — literally, every Easter pun that could exist does exist. They’re not very funny. And they’re not even that clever (hop to it? come on).  And yet, they get resurrected year after year. Why?  I had to find out. The problem with puns  When it comes to puns you either put up with them or vehemently despise them. Outside of seasonal holidays, they’re universally

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