“Lots of potential”: Is live shopping the next frontier for YouTube?

(Source: Bigstock)
Staking its claim in the burgeoning social commerce space, Google-owned YouTube has launched its first dedicated ‘shopping channel’ in South Korea.  The channel, which launched on June 30, will be live for 90 days, during which time YouTube will test a shoppable livestream environment for local businesses. “YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To do th

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