How cultural codes can help brands move past low prices with confidence

Who doesn’t love a bargain? Some of Australia’s biggest and best retailers define themselves by everyday low prices. But low prices, as Bunnings knows all too well, ‘are just the beginning’. Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Semiotics is the study of signs and their meaning and a semiotic deep dive into Australian brands reveals many are calling on a range of c

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