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How beauty brand Face Halo clinched its Ulta deal

Face Halo founder Lizzy Pike shares thinking behind Ulta expansion. Image: Supplied.
It took many meetings, a lot of networking, and a big PR and media push for the Australian conscious beauty brand Face Halo to secure a full store roll-out at Ulta Beauty in the US. The deal, which is the largest achieved by the Perth-born brand since launching a little more than three years ago, will see its reusable makeup remover range stocked in more than 1200 Ulta stores across the country, as well as online.  It was the cherry on top of a massive year for Face Halo. In the past six m