“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes

Behind Ikea's product price drops. Image supplied
Behind Ikea’s product price drops. Image supplied
Driven by cost of living pressures, Ikea Australia reduced the prices of over 700 products in May as part of a strategy to reposition the brand as a home for good value and affordability.  While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam. Ikea Austr

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