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Ete Swimwear: “How I went from launch to NYFW in year one”

Few fashion brands get the opportunity to realise their dreams of showcasing at the prestigious New York Fashion Week (NYFW). But how many get an invitation, a week after launching their business? Back in 2016, then 22-year-old Jessica Williamson received an email while at her full-time job inviting her to show her newborn business Ete Swimwear at NYFW. The boutique swimwear label, designed for the female adventurer, was unlike the minimalist options that dominated the market at the time –