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De’Longhi goes DTC with first ever Coffee Lounge

Italian coffee machine manufacturer De’Longhi has opened its first Coffee Lounge globally in the Sydney suburb of Zetland.  Customer education is the top priority at the Sydney Coffee Lounge, with demonstrations and training to help shoppers familiarise themselves with the brand’s manual and automatic coffee machines.  De’Longhi Australia CEO Paolo Albertoni told Inside Retail that it will offer “a truly immersive, hands-on experience” for coffee lovers.  The physical sp