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Fast, faster, fastest: Quickest commerce wins in India

Rakesh Kumar, 26, stands in a lengthy queue outside a retail grocery chain store in the southern Indian city of Bangalore during the morning peak hour. His body language is uptight, with a sense of urgency he doesn’t express in words. Kumar, a delivery executive, is waiting to collect the grocery order he needs to deliver within a stipulated time frame. He is part of a massive churning taking place in India, where quick commerce startups are heating up the instant-delivery battlefield with a s