Over 3.8 billion people are now using social media, which no longer simply represents a means of communication. Commerce has become part of the social media landscape and is being increasingly adopted by consumers, seeking more convenient ways to shop.
There are more paths to purchase than any previous era of retailing. We live in a dynamic digital world, where consumers can shop across multiple devices, at any time, from anywhere. Online shopping continues to shape and evolve, with consumers and companies simultaneously converging to influence the changes to commerce as we know it.
Social media has played a big role in this convergence. Major technology firms are now tailoring their e-commerce strategies and retailers across the globe are following their lead.
In this report brought to you by Inside Retail and ChannelAdvisor, we examine the changing face of customer experience and the role of social commerce in determining new revenue streams.