There’s more to martech than meets the consumer’s eye

Woman in the foreground sitting in front of a computer showing analytics dashboard.
When you think about technology in retail, what comes to mind? Often when we talk about technology, we gravitate to what consumers can see – things like scan-and-go, interactive mirrors, AR/VR or, recently, The Metaverse. These are technologies consumers directly interact with, so it makes sense for retailers to consider, evaluate and (where appropriate) integrate them as part of a broader customer experience. Yet we can’t forget about the technologies behind the scenes that help retailers o

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