Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Kmart just launched an AR tool. But do customers really use them?

Image of a mobile phone using augmented reality
On Tuesday, Kmart Australia launched a new feature on its website that allows customers to see items from its latest furniture and homewares collection in their own home using augmented reality (AR). The feature can be accessed via a special website called K Labs. Customers simply need to click on a product and scan the area in their home where they’d like the item to ‘appear’ with their smartphone. They can view the product from all angles and even virtually open the drawers of dressers t

Webinar is only for Professional subscribers

Become a Professional for only $5 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021