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Opinion: When retail meets virtual reality

The pandemic has transformed consumer behaviour, driving a permanent shift towards online channels. For some retailers, who benefited from a shopfront, the shift online has diluted the customer experience, preventing them from showcasing the features and capabilities of their products or allowing customers to touch, feel and interact with goods.  New immersive technologies such as augmented reality (AR), virtual reality (VR), 360-degree video, 3D content and mixed reality, are providing new