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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

The most valuable apparel brand in the world is on a mission to turn sport and play into a lifestyle for kids, and it is focusing on digital games where youth spend a lot of time. Nikeland on Roblox is a virtual world with multiple yards, activities and mini-games to get kids moving – both their digital avatars and physical bodies.   The vibrant 3D environment set against the backdrop of Nike’s World Headquarters includes many areas to explore, earn medals and ribbons, compete and build mi