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How Gucci and Ikea are using AR to drive sales

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae, a tech business that creates 3D models of products for customers to interact with. According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie.  Beatrice Romano, a teaching associate and PhD candidate studying the impact of augmented realit

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