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How to walk the fine line between privacy and personalisation

Consumer data is undoubtedly a critical resource for retailers. Much has been written about the value of data for better understanding customers, tracking and forecasting trends, optimising front- and back-of-house operations, and a host of other business functions. Data even has monetary value, as we’ve seen from Woolworths’ deal with Quantium, and Wesfarmers holding on to Flybuys while demerging Coles.  For retailers, there is no question data has value. But focusing only on the value