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Shift left: How Domino’s culture of prototyping led to digital dominance

Data and technology have long been a part of Domino’s Pizza’s success. From the early roll out of its Pizza Checker technology in 2019, ensuring its products are always up to standard, to the fact that digital sales made up 78.2 per cent of the business’ total sales in FY21.  During the pandemic, as more people shopped from home and needed food delivered in isolation, Domino’s was quick to launch a contact-free home delivery service. The business has been a leader in the digital QSR