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Retail’s use of facial recognition raises red flags for consumers

(Source: Bigstock)
In the world of modern retail, it’s clear that customer data is king. The more a business knows about what its customer needs, does, and expects of them, the better its services can be tailored to give them what they want. However, the topic of how data is being collected by retailers, and what they’re doing with it, has been in the spotlight lately, following a Choice investigation, which revealed Kmart, Bunnings, and The Good Guys have been using facial recognition software to track custom