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Analysis: How the Super Bowl kicked off NFTs into the mainstream this year

Non-fungible tokens (NFTs) are impacting on industries such as sport, music, fashion, and art at lightning speed. Perched on the fringes of mainstream adoption, NFTs were a welcome addition to two aspects of America’s Super Bowl in 2022, revolving around experiences and keepsakes.  The Super Bowl – the championship game of America’s National Football League (NFL) – is one of the largest sporting events in the world, watched by over 100 million people each year. Diehard fans travel f