Analysis: How the Super Bowl kicked off NFTs into the mainstream this year

Non-fungible tokens (NFTs) are impacting on industries such as sport, music, fashion, and art at lightning speed. Perched on the fringes of mainstream adoption, NFTs were a welcome addition to two aspects of America’s Super Bowl in 2022, revolving around experiences and keepsakes.  The Super Bowl – the championship game of America’s National Football League (NFL) – is one of the largest sporting events in the world, watched by over 100 million people each year. Diehard fans travel f

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now